IQ by Intel: What Content Marketers Can Learn from This New Digital Magazine
Chief Content Officer magazine interviews Bryan Rhoads the editor in chief in Intel’s newly launched curation site IQ. Bryan says that unlike other brands, they are curating to simply feed the content beast, and not create a destination:
Our strategy is not to create a destination, but to feed the social graph. You’re not going to pour your morning cup of coffee and go dial up IQ.Intel.com. Instead you’re going to see our stories on Facebook, Twitter, Google+. It’s a platform built for sharing.
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