Is There Such a Thing as a “Foolproof” Blog Topic?
There are a lot of benefits to having a successful blog: it increases marketshare, brand awareness, engagement, revenue growth, and more. How to make your blog successful is less obvious. Neil Patel, New York Times best-selling author and co-founder of Crazy Egg and Hello Bar offers this advice for selecting successful blog topics:
You need to understand: 1) what you’re selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.
Blog post types and topics that traditionally perform well include the following:
- Listicles
- Beginner guides
- How-to Posts
- Politics
- Bacon
- Myth debunking
- Contests
- Humor
While the topic is important, creating blog posts that meet this criteria don’t guarantee blogging success. Other content strategy factors to be considered that also contribute to blog success include :
- Keyword optimization
- Distribution method
- Promotion strategy
When creating a blog post, consider your team’s goals around it. What does it mean for your blog post to be successful? To answer this question, look at what you’re measuring in regards to your content:
- High click-through rate?
- High number of page views?
- Increased engagement on social?
- Or something else?
While a great topic is important to your blog’s success, there are a lot of other factors that contribute.
For more blog posts ideas, check out Patel’s complete article on the QuickSprout blog below.
About Author
