Joe Pulizzi: More content is not always better
Posted in Best Practices By Content Curation Marketing On February 9, 2013
Joe Pulizzi of the Content Marketing Institute rants about how many content marketers are stuck in an endless race to publish the most content without caring about quality. He suggests a head-check to make sure that we all are actually producing relevant and high quality content:
This responsibility falls on every one of us. It is on us to change our wicked ways and stop the contamination that comes from the endless, and misguided, quest for more.
This is all the more reason to emphasize why curation should have a curator. Curation should not be regurgitation, or mindless aggregation. Curation requires a curator, contextualization, and a perspective that only a human can provide.
About Author
