Key Concepts For Digital Marketers to Own Their Role
While it’s typical for marketing departments to use their budget for greater marketing activities, an (unpublished) upcoming Curata survey shows 42.5% of companies across a range of industries are using their budgets to increase their content marketing staff. This means there will be more employees assigned to individual roles within the marketing department.
While this implies greater specialization within the field, it shouldn’t prevent anyone from expanding their role and learning about the most important elements of digital marketing. In his blog post “8 Essential Concepts Every Digital Marketer Should Understand,” Joshua Nite argues why marketers should have some knowledge of all the pieces that come together for a campaign.
The most successful marketers tend to be skyscraper builders. They understand how their role fits into the overall plan. Which means they have a base understanding of what everyone else is doing, too. Having that context can only make your work better. What’s more, you can avoid being commodified—being thought of as “the content guy” or “the SEO woman”—and expand your role.
Joshua provides a great overview of the key concepts a digital marketer should take the time to know. From SEO to Content Planning to PPC, they’re all fundamental parts of the bigger picture. Our content strategy ebook illustrates just how those pieces fit together, while Joshua fleshes out these concepts in full at the link below.
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