Major League Baseball rolls out The 140 Club to curate social media content
Posted in Case Studies By Content Curation Marketing
Major League Baseball has rolled out The 140 Club to curate social content from players, fans and other members of the baseball community and increase MLB fan engagement.
“Tweets connect us in groundbreaking ways to previously inaccessible points of view,” Dinn Mann, executive vice president of content for MLB.com, said in a release.
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