Make the Most of Your Website: Storyteller Vs. Designer

To successfully achieve the goals you’ve set for your website (increasing revenue, generating leads, building online presence, etc.) you need to quickly engage your visitors and inform them why they need your product. Starting with a story and then allowing design and SEO to supplement is the most sensical way to successfully achieve this. 

Author of Duct Tap Marketing, John Jantsch, shares his opinion on the problems with taking your website to designers first.

A business creates a great product or service, develops the processes for marketing said product or service and then turns to a designer to create a gorgeous set of web pages to showcase it. At some point, they determine they are going to need lots of pretty words to go with that awesome design, and then eventually they will need someone to SEO it all. Of course, today the path described above is a recipe for disaster and waste.

Below you’ll find some expectations potential customers have when visiting your website. Your website should function to meet these expectations. 

• Build trust by conveying you’re the go-to resource for information on a specific topic in your space
• Provide information on your product and related topics
• Differentiate your product from your competitors

Creating a website with a  story: protagonist, antagonist, rising action, resolution, falling action, etc. will help assure you you’re meeting the expectations for website visitors. 

While integrating best-practices for SEO and design are important, content should be “at the heart” of your web strategy.

Read John Jantsch’s complete article on the Duct Tape Marketing blog in the link below.

Read the source article at Small business marketing consulting