Making the Case for Content Curation
These days, marketers are finding content curation to be the perfect complement to created content. Search Engine Journal states that content curation should not be left behind as it can help generate leads, expand audiences, and grow thought leadership. If you’re thinking about whether or not to start curating content, Search Engine Journal makes a case by highlighting some of its major benefits. One benefit not to forget? Content curation allows you to do less work and have more of an impact.
Another advantage of content curation is that it requires less time and fewer resources, but it can have an equal, if not more significant, impact on your audience than creating your own original content. This allows you to share things that are valuable and/or trending, and are more likely to generate clicks and traffic.”
Read the rest of this post to find out the other ways content curation can be beneficial for your company. If you want to learn more about curation, download Curata’s complete 80+ page guide, The Ultimate Guide to Content Curation.
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