Marketers Need to Act Like Journalists - Or Better Yet, Hire One

In a recent blog post, Ed Oldfield provides interesting commentary about a lecture he attended by a Hootsuite marketing executive.  As part of his review of this lecture, he puts in practice one of the most important parts of content curation - adding value to the curated information.   More specifically, Ed offers some interesting commentary on the value that journalists can bring to a content marketing team:

Journalists bring the ability to break stories fast and add updates as developments emerge. Being among the first to break relevant stories is crucial to building audience and reputation.“

As a marketing executive I completely agree with Ed’s recommendation for journalists to seek out careers in content marketing as more and more companies strive to be their own publishers. 

Read original article at Only connect……