Marketing and Sales: Combine and Conquer
The relationship between the marketing and sales department should be symbiotic — although it is often chaotic and misaligned. Matt Close and Maureen Blanford (head of sales and marketing, respectively, for The TAS Group) provide eight steps to creating alignment between the two departments. This step-by-step process will get both departments speaking the same language, and create a smoother buying process for the customer. The first step is setting a revenue goal:
Both the sales and the marketing teams need to be focused on a common goal—revenue.
Your organization must ask what percentage of your revenue you are targeting as coming from base accounts as opposed to new relationships. Some companies are structured so that 80% of their revenue comes from base accounts and 20% comes from new accounts, whereas the reverse might be the case for other companies.
Read the full article to find out the next seven steps and download our Content Marketing Tactics Planner for more tips on creating a sound marketing strategy.
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