Moving Beyond Social to an “Omni-Social” Community
Social media giants like Facebook, Twitter and the rest have aggregated digital consumer attention to such an unprecedented degree they've forced companies to take an “if you can’t beat em, join em” approach to online community.
Given we spend more than 25% of our time online on social media, it's crucial to know how to effectively promote content on social media.
With the substantial decline in “free” organic reach in favor of pay-to-play however, social communities are now much more expensive and less efficient. But given the audiences, companies can't exactly turn their backs on these ...
