Moving the Marketing Dial with Video
In a recent blog post by Michael Brenner, Michael Litt of video marketing platform company Vidyard offers some great insight and perspective on the potential for video to move the marketing dial. As a 25+ year marketing veteran, I’ve certainly dabbled in video; however, a couple of points in this interview have motivated me to consider increasing investment in our own video strategy:
- It is easier than ever to measure the impact of video on a content marketing initiative:
“. . . current video capabilities really meet the modern marketers needs in that video is not only a preferred means of content consumption, but it’s increasingly measurable with all of the insights and data now available.”
- Increasing my investment in video offers high potential to differentiate our organization:
“Beyond consumption data, it’s likely that your competitors have yet to establish an appropriate video strategy as part of their content marketing initiative, so now’s the time to beat them to the punch!”
- It may not be as costly as one would expect: (I do get this part, however, I still struggle with exactly which types of technology/applications to leverage along each part of the video production process. . . of course I imagine that vidyard could help me out with that part of the challenge
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“More and more marketers are realizing that you don’t need an expensive in-house studio to produce quality content.”
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