New York Magazine Relaunches Video Site Using Content Curation
New York magazine, the go-to-source for in-the-know New Yorkers, has relaunched the video section of its web site using the Magnify.net platform. What separates themagazine’s effort from others is its plan to actively augment video it produces itself with other video sources, including users.
For brands, the issue is that tools that work for traditional publishers also will work for brand publishers.
By”curating” others’ video, New York is looking to beef up the videosection of its site by tapping into others’ energy. Michael Silberman,the magazine’s GM, Digital Media, explained more to me last week. Michael said that as a print publication, New York was unlikely toever have a large staff devoted to video production (it currently hasjust one dedicated person). However, the New York team has beenwatching broadband video’s surging popularity and wanted to capitalizeon this by making video an integral part of its …
About Author
