Part 2 - Content Curation for B2B Marketing: Take a Cue from the World of Wine
Posted in Curation 101 By Content Curation Marketing On January 31, 2013
Content curation and wine - what could be better? Good curation comes in two parts - the first part is getting your tools in place and the second is the act of curating. This part in their B2B Marketing Curation series talks about the first part of the curation process and makes a fun comparison metaphor to the wine industry.
You need to start by understanding that there are 6 basic categories of wines: sparkling, white, rose, red, fortified (e.g. Port or Sherry) and aromatized wines (Vermouth) with further sub-categories such as dry, off dry, semi sweet or sweet. Once you know where to start, you can narrow your search down and find what you like.
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