Pave the Way with Personalized Content

Posted in Best Practices By Content Curation Marketing On March 23, 2015

From our research on business blogging, we found that the top three drivers of blog content strategy include: personas, audience demographics and buying stage. Using customer data and analytics along with persona information will reveal what topics your target audience is looking for. This adds the element of personalization to create better targeted content. In this article, Sarah Willis discusses tactics that can be used to connect with your audience on a personal level of interest.

It is necessary to avoid targeting the wrong people with the wrong content, which is likely to alienate customers. Close to three quarters of US consumers become frustrated when a website shows them irrelevant offers or promotions, so it can be presumed that offering users content that doesn’t match their interests is a similar turn-off.”

To learn more about personalizing your content, read Willis’s entire article. To get more tips on how to supply your audience with the right content, check out our eBook, Business Blogging Secrets Revealed.