Shocking Stats About Content Marketing Job Growth
According to recent studies, 76% of marketers are increasing investment in content marketing. This statistic is only one of many indicators of how quickly this industry is growing. In order to keep up with this developing trend, businesses are looking for qualified candidates to hire. This article, by Kerry Jones, discusses six shocking insights about the industry’s growth. One insight? The number of content marketing jobs has increased by nearly 350% since 2011.
Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350%. This uptick in the number of job listings coincides with Google’s Panda update in February 2011, which shifted online marketers’ focus from quantity to quality content.”
Whether you are seeking employment or hiring within the content marketing industry, this article is sure to help you out. To prepare for an interview and learn more about this fascinating field, check our our eBook, 4 Steps to Content Marketing Enlightment.
About Author
