Should Content Marketing Focus on Social or Your Website?

The Internet is evolving, with new platforms constantly introduced for marketers to reach their audience. This has led many marketers to shift their strategy away from their website, and toward other mediums such as social media. 

Now many brands are asking whether the website is still important to their marketing strategy.

Shawn Ragell, full-stack marketer at Pressboard and contributor to the Outbrain blog, advises how website marketing should fit in with the rest of your content strategy:

[The] website is still a vital part of the distributed content strategy. Marketers used to imagine content distribution like a wheel, with the website as the main hub, with every other platform being a spoke that pointed back to the site.

This is a traditional way of thinking about the website in regards to content marketing, but much of the sentiment still holds true. While other platforms such as social media, blogs, and emails are all also integral to most digital marketing campaigns—they all link back to your website. Your site is a hub for its content and product.

A website also has many other purposes. It gives your brand credibility, acts as a virtual storefront, serves as a lead generation tool, and often hosts your blog (which 45 percent of marketers say is their most important content strategy).

Ragell describes more ways marketers can think about their websites in a modern technological landscape in the full article below.

Read the source article at Content Discovery and Marketing Platform