Survey says marketers continue to struggle with Content Marketing
Posted in Trends By Content Curation Marketing On July 26, 2013
Michael Brenner from SAP writes about the CMO Council’s recent report on the state of content marketing:
The report claims that “too many organizations are still engaged in random acts of content development, without having implemented cohesive and effective strategies, customer-centric themes and platforms, efficient publishing and delivery capabilities, or the necessary content performance tracking systems.”
There are no surprises here. Most marketers have bought into content marketing but just are not able to execute. At Curata, we found very similar results in our B2B Marketing Trends Survey where 75% of marketers say they don’t have enough time for content.
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