Tactics to Add Great Pictures to Your Content
How many times have we heard the phrase “A picture is worth a thousand words”. Yes, this even applies to the practice of content marketing as seen by Curata’s analysis of the impact of infographics on its own content marketing strategy. (Generate More Leads with Data-Driven Content Marketing) However, adding images to content can be quite a challenge if you’re not a designer and/or you don’t have access to the right technology.
Andy Crestodina of Orbit Media provides tips, technologies and several great examples for how to add great pictures to your content. Even at the simplest level, Andy provides insight into how to create quote images:
Sometimes, the words are the pictures. Take your headline or a juicy quote and make it a visual piece of content. There are plenty of free tools that make this easy.
Check out Andy’s post for 15 practical tips on adding pictures to your content. And refer to The Content Marketing Pyramid to help you then reuse your content in a more systematic and effective manner.
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