The 1 Thing We Should Remember about List Posts
All content creators are familiar with a list post: a post whose headline features a numbered list of things. However, many are afraid to implement this style of writing because it has been done so poorly in the past (e.g., celebrity, gossip, and entertainment websites). Sonia Simone from Copyblogger says that creating a list post can be done successfully, if the right intentions are present. Her first tip? Don’t start with a numbered list.
Some of your best-performing list posts can come from strong, interesting, problem-solving content that you realize, after it’s mostly written, can be lightly re-organized into a numbered list.”
Creating a list post doesn’t start with writing the numbers one to 10 down on a piece of paper and working from there. Simone states that a well-done list post will originate from a problem, unanswered question, or desire to know more. Next time you sit down to write a post of this format, remember that there is much more to it than the numbers themselves.
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