The Dawn of the Curator
Pawan Deshpande of Curata writes in Destination CRM about the rise of the role of a curator with respect to finding content online as information consumers, and as marketers as publishers. In the editorial, he questions the efficacy of Google in finding the best content:
Aside from a smorgasbord of other factors, Google primarily ranks content that has the most inbound links. While it can get us part of the way there, Google is essentially a giant online popularity contest. It surfaces the most popular content, but not necessarily the most relevant.
For dynamic and newer content, he argues that Google can no longer cut it. Instead, curation plays a big role in surfacing up this content where experts on a topic can selectively filter-forward the most relevant content, faster than Google takes to ascertain what content is good or not.
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