The Editorial Calendar - A Must for Best-in-Class Content Marketing

Agree 100%! Christine Leas of Kapost hits it on the nail regarding the importance of an editorial calendar as one of the foundational elements of a successful content marketing strategy. Easier said than done of course for a larger organization that has many sources of created content across different business units, functional areas and geographies. Therefore, I certainly see the value in incorporating an editorial calendar as part of a comprehensive marketing automation roadmap which is what Christine (and Kapost) recommend.  Some quick comments about this post:

• The calendar will help “produce content consistently”. Content marketing is not a one time event, but a journey that consistently provides high quality and relevant content to buyers.  Being diligent about the use of a calendar will help from a process perspective;
• Large marketing organizations will only be able to excel at content marketing by systematically tapping into the expertise across their companies’ content marketing experts. . . .and an editorial calendar will help achieve this goal by “managing multiple contributors”; and
• In addition to the best practices presented by this post, marketers should schedule regular curation of content into the editorial calendar to supplement created content. For example, at Curata, we have 3 to 4 folks across our organization take turns spending less than 20 minutes per day curating content to supplement our created content. (e.g., refer to http://contentcurationmarketing.com)

What are your thoughts regarding the editorial calendar and its role in today’s successful content marketing strategy? Please feel free to comment below or reach out to us directly. (marketing@curata.com)

Read original article at The Content Marketeer…