The Fundamentals of Persuasive Storytelling

Storytelling is the beating heart of content marketing. Without a good story, you cannot engage anyone—let alone persuade or inspire them. Whether communicating by text, audio, or video, a compelling, satisfying narrative is key to our communication efforts.

But just what makes a good narrative? These five old world storytelling tips for today’s new world, for a start. Diana Beyer at Marketing Insider Group also talks about the fundamentals of good storytelling for marketing, highlighting the importance of story structure, continuity across ads, making a story relatable, being emotionally evocative, featuring your product, leaving them wanting more, and being authentic. Beyer argues:

Storytelling can be used in every form of media. Social media, radio ads, blog posts and of course television. When you put storytelling to use for your business, it will help you persuade consumers to make a purchase or sign up for an email list.

Structure comes first of course, just as it does when creating a content marketing strategy. Without a solid structure, everything else you do is wasted. Beyer expands upon her seven fundamentals in detail in the full article below.