The Inseparable Trio: Social, Search & Content
Alone, they are just marketing tactics, but together, they create an unstoppable machine. In order to execute a successful digital marketing strategy, companies must find a balance between three tactics: content, search and social. Content is responsible for creating value for the consumer. Search drives traffic and visibility to the content. And social media allows companies to share and distribute the content to their audience. In this article, Jim Yu analyzes the importance of these three methods and how to combine them for a powerful strategy. First step? Coordinate the goals of the marketing campaign.
Companies need to establish clear objectives for the content they develop and coordinate these ideas with the rest of the marketing department, including the social and search marketing teams.”
Find out how to create the perfect digital marketing mix in the rest of this article. If you would like to learn more about other best practices to take your online presence to a new level, check out our eBook, 2015 Content Marketing Tactics and Technology Planner.
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