The New Rules Of Content Marketing
Michael Brenner of SAP has published a recent blog post discussing the “New Rules of Content Marketing.” While Content Marketing is a new term, the strategy has been around since the beginning of blogs. The blog post does have many great points but one in particular stands out
Syndicate your content into as many channels as possible. Content that doesn’t reach your audience is wasted expense.
Yes! Getting your content out there is key, why not sure curation as a solution. In addition to syndication, curation can be a great tool to get others to share your content. What do you think? Do you agree? Do you see syndication and curation going hand in hand?
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