The Perfect Recipe for Globalizing Content
Global content marketing is a task many content marketers are afraid to tackle because of challenges such as localization and customization of content. However, Rebecca Lieb of Altimeter has come up with the perfect recipe for creating a successful global content marketing strategy. She states that the three necessary ingredients for globalizing content are: Teams, Tools, and Channels. What does she mean when she says “tools”?
The content marketing software landscape is rapidly evolving and shifting. Selecting tools comes with additional concerns when they must serve global teams.
Do they support multiple languages? Diverse alphabets? Can they handle country specific barriers, such as firewalls or local privacy regulations? Will licenses differ on a country-by-country basis?”
Scaling content beyond borders is possible, if done right. Be sure to read the rest of Lieb’s article to view the details on the other two necessary ingredients.
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