The Right Ingredients for Content Marketing Execution
Uberflip offers a good infographic focused on content curation. Additional commentary is also provided by Pawan Deshpande of Curata and Nieman Journalism Lab. One of the most important tips when you’re curating content is to:
. . . provide context and commentary for the material you use. . . . Your readers will want to know why you think the material matters to them.”
The infographic also builds a strong case for the value proposition of curation as part of a comprehensive content marketing strategy: establishing thought leadership, increasing brand visibility and boosting SEO.
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