The Science Behind Visual Storytelling
As content marketers, we are constantly told to incorporate visuals such as videos, infographics and presentations alongside our written content. The reason? It makes the content more memorable, shareable and ultimately able to generate more leads. This infographic (and lengthy post) from Rachel Gillett explains why visuals are so important, and backs up this explanation with cold, hard data. In regards to presentations, Gillett shares this:
Since 65% of people are visual learners according to the Social Science Research Network, one of the best ways to drive the message home is through visual content. One way to do this is to include embedded slideshows in presentations, or on your website or in social media using tools such as SlideShare.”
Check out the infographics for more data that proves the power of visuals in storytelling and download at our Content Curation Lookbook for some stellar examples.
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