The Secret to Standing out on Social Media
When it comes to social media, content is shared at an unbelievably fast rate, limiting the amount of time each post remains under the spotlight. The secret to standing out? Visual Content. It enables readers to interpret content at a quicker rate than written content and is therefore more effective at reaching an audience. This is the driving force behind marketers increasing their use of visual content by 70%, as shown by a recent study. In this article, Andy Baxter discusses why and how to implement visuals into your strategy. One example he cites is the use of videos.
A series of images can be turned into videos for an even more interactive way of sharing information. They are also effective as visual checklists and guides.”
If you would like to learn more about the impact visual content could have on your content marketing strategy, check out the rest of this article. For more information regarding content marketing best practices, take a look at our eBook, How to Feed the Content Beast.
About Author
