This Just In: Journalists Great Anchors for a Content Marketing Team
When you’re growing a content team, you might think the maestro of content strategy should be a veteran wordsmith with strategic experience in an equivalent business environment. While these are positive attributes, Colleen Jones of the Content Science Review believes two characteristics in particular are arguably even more important:
Successful content teams rely on leaders with a strong content vision and the ability to collaborate with others—the top two characteristics of content leaders identified both in our survey of 101 respondents and in-depth interviews with seven content team leaders.
The right content leader unites people with a clear vision, acting as a content ambassador to stakeholders and as a content coach to the team.
These characteristics are prolific in journalists. They bring with them a determination developed by following a story through to completion, useful for outlining a goal and meeting it. They’re also experienced at working with teams involving many moving parts, including editors, designers, web producers, interviewees, and more.
With a journalist at the helm of your content strategy, it’s easy to leverage other resources to round out the team. Freelancers, agencies, and consultants are great for filling in gaps, such as subject matter experts for example.
For more of Colleen’s perspective on choosing an anchor for your content team, read the original article below. (Hint: they’re traits found in a journalist.)
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