Time For an Influencer Marketing Reality Check
Just like account based marketing, influencer marketing is one of the hottest fields in content marketing right now. And whenever something becomes hyped, opportunists invariably jump in to try and capitalize.
In a new field there are few “experts” because few people have been doing it for long enough to become an expert. This means a lot of the advice floating around should be approached with a healthy degree of skepticism.
That said, you would think an actual influencer might know a thing or two about influencer marketing. Lee Odden at Top Rank Marketing blog is one such influencer, and has asked some of his fellow influencers what the most common and dangerous myths about influencer marketing are.
Fantastic tales of fame and success a la the latest marketing tactic du jour rarely lead marketers to business success. Realizing the potential negative effects of alluring speculation and misinformation to marketers, I decided to take the pulse of our community on what the most common and dangerous myths about influencer marketing are.
Odden lists five key myths about influencer marketing:
- Myth #1: Popularity = Influence
- Myth #2: You Should Buy Influencers Like You Buy Advertising
- Myth #3: Brands Don’t Have Time to Develop Influencer Relationships
- Myth #4: Influencer ROI is Measured Through Participation and Social Media
- Myth #5: Influencer Marketing Replaces Existing Marketing
He explains exactly why each is a a major issue or myth in the full post via the link below. What’s so great about influencer marketing, and how does it work anyway? Discover 10 tips to boost content marketing ROI with influencer marketing.
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