Time to Up Your Visual Content Curation Game

Posted in Curation Topics By Michael Gerard On June 2, 2016

We all know that a picture is worth 1,000 words. And you’ve probably seen these two quotes floating around the internet on your travels: “The brain processes images 60,000 times fast than text,” and, “90% of the information transmitted to the brain is visual.”

While the first saying is a useful aphorism, no research has been found that backs up the latter two quotes. It’s a good reminder that just because something’s been repeated often on the internet, doesn’t mean it’s true.

Now this doesn’t mean having great images isn’t important—it just means to be skeptical and check your sources when reading online. Creating high quality original images is important! But it’s a fairly expensive, time-consuming endeavor. For this reason, it’s useful to supplement your own content by curating visual content from a wide variety of other sites and sources, linking to them and providing analysis of the images.

Aaron Agius at Business2Community writes:

Through pointing people in the right direction and adding your own commentary, you’ll be able to grow your own content marketing efforts whilst establishing your brand as knowledgeable in the field.

For ten great strategies for curating visual content, the rest of Aaron’s full post below has got you covered. For a bunch of great tools to quickly and effectively curate both visual and written content, Content Curation Tools: The Ultimate List is an invaluable resource.