Tips for Building “Mobile” into your Content Strategy
Posted in Trends By Content Curation Marketing On January 12, 2014
In the below referenced post, Devika Girish of MobStac provides some usable tips on how to create a mobile-first content marketing strategy. The five tips include:
- Focus on localized content.
- Understand mobile search intent.
- Leverage video marketing.
- Define mobile conversion points.
- Be touch friendly.”
I like how Devika includes solid data supporting the need to implement each of these tips. For example, for tip #2 the Nielsen study referenced indicates that 28% of online consumers watch video on their mobile devices at least once a day, indicating the popularity of this content format. (e.g., Vine, Instagram)
Check out the below link to learn more.
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