To Create Valuable Content, Think Audience First
As content marketers, we are always trying to understand what our audience may be looking for from a consumer standpoint. For this reason, creating content that has real value for our audience is key to increasing influence. If we can supply our audience with useful information, they will continue to come back for more. In this article, Jeff Charles gives four tactics we can use to provide value with our content. One tip? Answer a question that is commonly asked by your audience.
Content marketing works because it helps you build influence by providing something helpful to your readers. For this reason, you must make sure you are consistently creating relevant and useful content that carries a strong benefit for the reader.”
Read the full article to see the other content marketing tactics that Charles suggests. To learn more about how to provide value to your audience, download our most recent eBook, 2015 Content Marketing Tactics & Technology Planner.
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