Top Tips to Upgrade Your Content Marketing Strategy
Your content is the bridge between potential consumers and your product. It is the first point of contact your audience will reach before even knowing what you do. Therefore, it is crucial to make sure your content is maximized to its full potential. However, content is only half of the puzzle. Marketing promotions takes the content and makes it visible to those who want it. By having the right content in the right place, you are facilitating the buyer’s journey and ultimately expanding your brand. In this piece, Ann Smarty suggests eight tweaks to make the most out of your content marketing efforts. One tip? Focus on the content’s purpose.
Every content asset you publish needs to have a well-defined purpose. Every time you come up with the article idea or work on a content asset, keep asking yourself the following questions:
- Is this content solving any problem?
- Who am I targeting?
- Would I find it useful if I find this article?”
If you are looking to optimize your content and expand your reach, check out the rest of these tips. Don’t have a content marketing strategy in place? Learn how to structure your content for success with our eBook, The Content Marketing Pyramid.
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