Turn to Content Marketing for Long-Term ROI
There’s a reason why 88% of marketers use content marketing: it has a significant influence on most online marketing strategies. If you’re unconvinced of the power of content marketing and/or need to justify content investment to your boss, then check out the 10 value points of content marketing provided by Jayson Demers, Founder and CEO of AudienceBloom. Here are just a few of them that stand out:
- It can encourage more email signups and be used as the basis for an email marketing campaign.
- It provides source material for a social media marketing campaign.
- It encourages trust and faith in your brand.
- It can influence conversions.
I especially like what Jayson says about evergreen content being the foundation of permanent online real estate. If you create a great piece of content to educate your audience, you can simply update it over time to sustain its value and to deliver long-term ROI. (e.g., Content Calendar Template: 12 Must Have Fields)
You can also reuse content to get even greater long-term ROI. Check out the Content Marketing Pyramid for a frame work and guidance to help repurpose your best content assets and extend its value. See Jayson’s full post (link below) for additional insight into why content marketing is the best long-term marketing strategy.
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