Visual Storytelling: The Breakout Trend for 2014
Content marketing is bringing with it many new opportunities to engage with readers - one of the latest being visual storytelling. Visual storytelling is all about providing positive and memorable experiences with your audience - and it’s effective. As Jessica Gioglio states in her post on Convince and Convert,
The human brain processes visuals 60,000 times faster than text.
As the co-author of The Power of Visual Storytelling, Jessica provides seven expert tips on how content marketers can use this tactic in their current strategies.
Make Yourself Useful
Earlier this year, the BBC News launched an Instagram video news service called Instafax. The program displays 15-second news clips via Instagram video as a way to deliver timely content to its busy community that doesn’t always have time to watch the news. Although positioned as a short-term experiment, the BBC is still producing daily Instafax video content on Instagram, proving the usefulness of this content to its community.
BBC was able to shape their content strategy according to the needs and interests of their audience. Their readers needed quicker content, and BBC provided it for them. By listening to what your audience has to say, you can adjust your tactics to better provide value and increase engagement.
Visual Storytelling also allows readers to see the human side of your brand. This can develop trust and help consumers relate to your product or service. In addition, visuals can increase brand awareness and drive leads as this type of content is more shareable and is more likely to spark social conversation.
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