What Peaks Your Readers’ Interests?
Marcela De Vivo does a nice job in the below referenced post of identifying “6 Ways to Inspired Content Marketing“. That is, what are some tricks of the trade to get inspiration as you prepare to write your next content marketing piece. What’s most compelling about some of these suggestions is that they’re based on science/analytics. For example,
- Using long-tail keywords for keyword research
- Benchmarking real-time data
Yes, your main focus should be on quality content that meets the interests of your audience versus focusing solely on SEO; however, tapping into these suggestions to help inspire your creativity will help keep your content fresh and relevant.
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