Where Are Your Social Media Marketing Weaknesses?

Posted in Best Practices By Michael Gerard On April 26, 2016

It’s always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include:

Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and benchmark over time.

Localization strategy: while some social posts are region-specific, B2B organizations can often leverage centralized tools and content across multiple locations and languages.

Content strategy: a lack of social followers and engagement is often related to poor content strategy, quality and inventory. A solid content strategy—including an editorial calendar—provides the steady stream of content needed to drive social engagement.

If you want to turn content weakness into a strength, one of the most powerful tools for feeding your social content stream with high quality, relevant data is content curation. Read The Ultimate Guide to Content Curation for a one stop shop of curation best practices.