Which is better: Social Media Curation or Social Media Creation?
Matthew Peneycad on Social Media Today lists a set of pro’s and con’s of content curation versus content creation. While this topic has been discussed many times over on other blogs, Peneycad puts together a solid comprehensive list. He concludes:
You may want to experiment with the balance of content you publish that is created by your organization versus curated. Factors that influence this ratio are likely to include the time and resources you have to put toward creating unique content, the level of organizational support you have for social media and content marketing, the value that can be gained by developing relationships with other content creators, and your business objectives to list a few.
Ultimately, his conclusion to use both created and curated content is not novel. But the article is worth a quick scan to better understand the pluses and minuses of each approach.
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