Why and How to Measure Your Blog’s Impact
When it comes to the best ways to employ content marketing, business blogging is on the top of the list. Studies show that over 80% of marketers use blogging as part of their content marketing mix. This communication method allows companies to share their opinion and important knowledge such as best practices or industry trends. Ultimately, blogging helps to humanize your content and drive growth. One of the keys to successfully running a business blog is measuring its impact. This piece provides readers with a comprehensive and quick guide to do just that. An area to keep your eye on? Pipeline impact.
To push beyond these so-called “vanity” metrics and better the impact of content on the business, marketers are determining how their blogs affect the marketing and sales pipelines.”
If you are looking for ways to improve your content marketing strategy and drive growth, consider this business blogging guide. To learn how to implement and sustain a successful blog, check out our eBook, Business Blogging Secrets Revealed.
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