Why Are Smart Brands Investing in Content Curation?
Content works. Write more! Now more!
Sound familiar? That’s why we’re living in a world that is overcome with content - can you think of a topic that isn’t being written about? Now, more than ever, there’s a need for people who curate great content.
As Ross Simmonds explains on Business.com:
Content curation is something every brand should consider. You can curate content for a newsletter or simply in the form of tweets — it’s a flexible content marketing approach and one that can drive great results.
What benefits can your brand expect from content curation?
- Curation takes less time than creating original content.
- Curation opens doors to new relationships with influencers and business partners.
- Curating content helps you build an audience.
- As you add your own thoughts to curated pieces, you can build a thriving community around your curated content.
For more on the benefits of content curation for brands, check out the complete article on Business.com.
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