Why Consumers Crave Content Marketing
Nowadays, consumers are becoming hard to understand and even harder to reach. With the ability to block advertisements and promotions that are not desired, consumers pretty much dictate the way they take in information. This is what drove many marketers to consider the idea of content marketing. Through educational and fun content, marketers are able to earn quality leads that will more than likely result in a sale. In this piece, David Joki argues that content marketing is indeed the last type of marketing left. This is originally a quote from marketing guru, Seth Godin. His first argument for content marketing is the benefits of blogging. One benefit is that it adds fresh content.
If you want people to keep coming back to your site, then you have to give them a reason. If you haven’t added any fresh content in months, then why would a potential customer come back and visit your site?”
Still need some convincing? Check out the rest of this article to find out what content marketing can do for you. If you are ready to get started, check out our eBook, 2015 Content Marketing Tactics & Technology Planner.
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