Why Your Content Curation Strategy Needs a Theme
Looking to optimize your content marketing strategy? If so, content curation may be the answer. Although creating content for your blog is important, it is also necessary to supplement this content with curated content. According to our recent study, top marketers are using 65% created content, 25% curated content and 10% syndicated content. Rachel Terry of Zerys supports this stat by highlighting some tips to enhance your content curation strategy. One suggestion? Choose a theme.
With the incredible amount of information always at our fingertips, it’s best to be as specific as possible with your theme. Instead of curating material around the theme, “marketing,” narrow your focus to “infographics” or “Twitter.” It’s easier to reach niche audiences than general audiences, so think about your audience and their specific interests.”
Content curation can be a useful way to provide third-party, valuable information to your audience. Be sure to read the rest of Terry’s tips and tricks and if you want to learn more about curation, download Curata’s Ultimate Guide to Content Curation.
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