Your 2017 Marketing Strategy for Wearable Technology
Glasses, watches, shoes and other items in the wearable technology market have increased in popularity over the past year. As wearable technology emerges as something that’s here to stay, marketers need start preparing marketing strategies that align with it.
Ben Allen, a content creator, digital marketer and writer for the Marketing Insider Group blog gives his opinion on marketing in a wearable technology age.
Wearables connect consumers even more to the web and, in turn, businesses. Before smartphones, people could only check their email at a computer. Now, it’s possible to check email at any time thanks to smartphones. But, it’s possible to miss things if the phone is in a pocket or purse. The average person checks their phone about 85 times a day, which might seem like a lot, but means there is plenty of chances to miss things. A smartwatch, though, can give immediate notifications for emails, apps, and even text messages.
Here are some things to consider when forming your marketing strategy around wearable technology:
- Keep messaging short. It’s hard to read paragraphs of text on a smartwatch screen.
- Be aware of chatbots and voice search. Wearable technology makes voice search easier and could change the way search rankings work.
- Take wearables into account when performing target market analysis. Consider what wearables your target market is using and how that impacts their buying habits and content consumption.
- Get ready for more data on target audience. As wearable technology becomes more popular, it will provide marketers with the opportunity for more location and relationship-based marketing.
Read Ben Allen’s complete article on the Marketing Insider Group Blog at the link below!
About Author
