Your Guide to an Effective Lead Generation Plan
According to our recent business blogging survey, 90% of leading bloggers are publishing weekly or more often. This consistency is key to a good content marketing strategy, but it is arguably even more important to publish content that converts. There are many ways to generate leads from content and this guide from Michael Karp maps out a step-by-step process. One of the steps you can take to generate leads? Implement a pop-up on your blog that asks readers to subscribe to a newsletter or download an eBook.
Many people denounce pop-up forms, saying they’re intrusive and diminish user experience. However, the numbers can tell a different tale. Case study after case study reveals the impact pop-up forms can have on sign-up rates. For instance, WP Beginner was getting 70-80 subscribers per day before installing a pop-up form. After installing one, that number jumped to 445-470 per day – a 600% increase!”
Check out the rest of this post for all of the steps to a stellar lead generation plan. If you’re interested in other ways to build out your content marketing strategy, download our free eBook, 2015 Content Marketing Tactics Planner.
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