5 Tips to Keep Your Audience Entertained
Promoting content is not always an easy task. Especially with over 86% of B2B marketers joining the content marketing bandwagon. Social media is one of the many platforms used by top marketers. Unlike with B2C, marketing to companies through social media is often seen as dull and unexciting. However, the key to standing out in today’s marketing world is having unique and entertaining content. In this article, Holly Chessman suggests five tips to make B2B social media content interesting. One suggestion? Include visuals.
Want to give those statistics or any other post even more punch? Make each one into a graphic and note the audience response. After all, 40% respond better to visual information than plain text. What’s more, it’s easy to make cool graphics, so what do you have to lose?”
Anyone can market in social media, but not everyone can do it right. Get ahead of the competition by checking out the rest of these tips. Looking for more tips and tactics to help you stand out? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.
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