If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

Content Curation a Marketing Must

What is Content Curation: Top 10 blog posts 2012 you can't miss

Research & Thought Leadership: Top 10 Content Creation Ideas

Online medical content curation and personal time management with Web 2.0

5 Ideas on What to Curate For Thought Leadership

Using Content Curation as a Source for Perfect Content Marketing Mix

Curata Founder and CEO Pawan Deshpande to Discuss the Future of Content Curation at FutureM

Are You A Master Curator?Are You A Master Curator?

Insights Into the Hot Trend of Social Media Content Curation

• Curata Arrives on iPhone, iPad and Android for On-the-Go Marketers Announced by Special Guest at 2012 User Conference  
• Curata Hosts Fourth Annual User Conference in Cambridge, MA  
• 5 Reasons Content Curation Needs a Human Touch  
• B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad!  
• Content Marketing: Funnel Leads and Curation Usage Poll Results  
• 3 Tips for More Buyer-Focused Content Marketing  
• Content Curation using Pinterest  
• Upcoming Webinar - Content Marketing: From Creation to Curation  
• Content Curation & Joomla - A Starter Guide  
• Content Marketing through Email Newsletters  

All Articles

1. Is Content Curation Part of Your Marketing Strategy? Explore bannerview.com (Oct 24 2012) Industry & Business News Blog post discussing content curation and highlighting a few of the benefits. A short review of Storify as a great place to start curating and see if it will work for you. With Storify, you become the storyteller, gathering tibits of links, posts, tweets, comments, images and assembling them into a cohesive story, even allowing you to embellish stories with your viewpoint, if you so choose. (Read Full Article)

   Comment Mentions:   Huffington Post   Content Curation   Curation

2. I'm Maria Popova, and This Is How I Work Explore lifehacker.com (Oct 24 2012) An example of curation in the more traditional sense, similar to a museum curator. Maria Popova is the mind behind Brain Pickings, a highly influential and addictive curation of the best content from the web and beyond. As she describes it, Brain Pickings is "your LEGO treasure chest, full of pieces across art, design, science, technology, philosophy, history, politics, psychology, sociology, ecology, anthropology, you-name-itology." (Read Full Article)

   Comment Mentions:   Curation   Blog

3. 4 ways to monetize your content curation Explore Aaron Hoos (Oct 24 2012) Industry & Business News A few quick hitting tips on how to monetize your content. Free curation as a positioning effort: In this method, your business is to make money from something else (i.e. consulting, coaching, content creation) but you use curation as a way to help position you as an expert. This is pretty common today. (Read Full Article)

   Comment Mentions:   Amazon   Content Curation   Curation

4. Content Curation, Plagiarism and the Difference Between the Two Explore Reviewz 'N' Tips (Oct 24 2012) Curation 101 , Industry & Business News The following is a guest article by Lauren Bailey. Content curation has been a popular topic lately. Here are some do's and don'ts when it comes to doing it! In this world of constant access to information through the internet, most web users have become used to the constant sourcing and re-sourcing of popular content. (Read Full Article)

   Comment Mentions:   Huffington Post   Content Curation   Curation

5. 4 trends affecting PR departments Explore PR Daily News (Oct 22 2012) Industry & Business News How social media has tweaked the PR department. PR and marketing departments have faced a number of significant changes in recent years. Bloggers have shaken up the media landscape; consumer skepticism has driven brands to be more innovative; and social media has forced companies to reach a new level of transparency. (Read Full Article)

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6. Curata Founder and CEO Pawan Deshpande to Discuss the Future of Content Curation at FutureM Explore Free Services for PR (Oct 22 2012) Industry & Business News FutureM: Pawan Deshpande to Address Ways for Marketers to Harness and Leverage Growing Online Content Cambridge, MA, October 22, 2012 – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, today announced its Founder and CEO Pawan Deshpande will speak at FutureM on Thursday, October 25 at 9 a.m. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Curation

7. Curata Hosts Fourth Annual User Conference in Cambridge, MA Explore Curation Insights (Oct 22 2012) Industry & Business News On November 1, 2012 Curata will host its 4th Annual User Conference at Hotel Marlowe. The conference will bring together multiple customers, along with keynote speaker and Socialnomics author, Erik Qualman and McKittrick Associates analyst, Susan McKittrick. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Curata   Jessie Zubatkin

8. Walmart Takes Green Platform To Pinterest Explore CMO.com (Oct 19 2012) Interesting crowed-sourcing campaign combined with popular B2C curation tool Pinterest to create a unique opportunity for Walmart shoppers. "Today, sustainability is sustainable at Walmart. The outside world recognizes our leadership and our ability to get things done," Walmart CEO Mike Duke has said. That's why Walmart launched The Green Room in January as a forum for NGOs, suppliers and consumers to learn and share sustainability-focused efforts. (Read Full Article)

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9. Content Curation Drives Lead Generation Explore blog.atomicreach.com (Oct 18 2012) Case Studies Blog post on how content curation helps with lead generation with some interesting case study statistics: - Contact conversion rate of 12% (contact forms). - Qualified leads are approximately 50% or more of the captured contacts (meeting the customer persona, company profile and lead scoring efforts). - Sales-ready leads (prospect) after one month of capture data is approximately 20%. (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

10. Value Vs. Promotion: Content Marketing’s Never-Ending Challenge Explore CMO.com (Oct 18 2012) In content marketing, the eternal dilemma is where to draw the line between being self-promotional and informational.  This article explores where that lines is: For some marketers, that’s enough. Everyone else has a trickier dilemma to face, managing the ratio and presentation of promotional information in the context of value-creating information. (Read Full Article)

    Comment Mentions:   New York

11. Get the Picture: Brands Use Instagram for Visual Marketing Explore searchenginewatch.com (Oct 18 2012) Stats on how brands are using Instagram more for content marketing and then curating that content for social media dissemination: Curate a set of brand visuals instead of using the tired old stock images or build up images to share on other social networks (Read Full Article)

    Comment Mentions:   Instagram

12. 12 Business Blogging Shortcuts for Time-Crunched Marketers Explore Internet Marketing Blog (Oct 17 2012) Case Studies , Industry & Business News A concise list of great tips on how to get that blog done with out skimping on quality. (Read Full Article)

    Comment Mentions:   CMO   inbound marketing

13. A music website that embraces content curation Explore PR Agency Manchester (Oct 16 2012) Industry & Business News Imagine this - a record company website that relies on its artists' social media activity to provide engaging content for visitors. That's exactly what Interscope Records has done following the revamp of its website this week. It has turned its homepage into a Pinterest-style experience that relies on the social media updates of its artists, such as Lady Gaga, Eminem, No Doubt and Lana Del Rey. (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Blog

14. Content Curation, Republishing, and Theft - What Helps and Hurts Your Brand Explore iAcquire Blog (Oct 15 2012) Industry & Business News Overview on curation, republishing of third party content, and content theft.  The article outlines what to do when your content is stolen, what is acceptable within for curation, and where it helps and hurts: While there are lot of people who claim to “hate” list posts, they can’t deny that big lists like these do draw traffic and social shares. If nothing else, you’ll definitely get some notice from the people whose posts you include in your list.  (Read Full Article)

    Comment Mentions:   Google Analytics   Content Curation   Content Marketing

15. Content Curation for Content Marketing and Social Media Marketing ... Explore Curate Content (Oct 14 2012) Industry & Business News , Tips & Best Practices As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today's busy social media environment . (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

16. eBay new layout: Pinterest-Like website for content curation Explore Smart Media Tips (Oct 13 2012) Industry & Business News eBay embraces content curation with a new layout that is Pinterestesque. Together, these changes and more reflect the new eBay and our evolution as a marketplace that connects the world to the things they need and love—anytime, anywhere. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

17. Amplification & the changing role of media Explore GigaOM (Oct 13 2012) Industry & Business News A new theory that the role of the journalist and media more broadly has changed from being a reporter and finder of information, to being an amplifier of existing content -- in other words, a curator: A reporter’s job for the longest time has been to find information and report it. This is what we have called news... So what is the role of today’s media person? In addition to reporting news, I think picking things to amplify is also important. (Read Full Article)

    Comment Mentions:   MTV   Mark Zuckerberg   Instagram

18. YouTube Reveals A Curated Future Explore Forbes.com (Oct 13 2012) YouTube has a big problem. It simply has too much video. Until 2011, YouTube was a massive stew of how-to videos, squirrels on skateboards, and some wildly popular but relatively underground self-made video entrepreneurs. (Read Full Article)

    Comment Mentions:   India   New York   Hollywood

19. LinkedIn's Dan Roth: Most Powerful Business Journalist Online Explore Business Insider (Oct 12 2012) "It's a great title to have," Roth said at Business Insider's Social Media ROI conference earlier this month, "because people outside of LinkedIn have no idea what it means and people inside of LinkedIn have no idea what it means." (Read Full Article)

    Comment Mentions:   New York Times   Mark Zuckerberg   Forbes

20. What is Content Curation: Top 10 blog posts 2012 you can't miss Explore Smart Media Tips (Oct 12 2012) Industry & Business News , Tips & Best Practices A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority. Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more. (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Blog

21. Why All The Fuss About Programmatic Media? Explore CMO.com (Oct 11 2012) Combined with the opportunity to integrate audience profiling data from first party and third party sources, programmatic media enables brands to buy against known converting audiences across both leading publishers and the far-flung corners of the Internet in a centrally controlled fashion. (Read Full Article)

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22. How To Connect People Who Are Fired Up For Change Explore FastCompany.com (Oct 11 2012) When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community. With the arrival of the digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people. (Read Full Article)

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23. Curated content: Here today, gone tomorrow? Explore inman.com (Oct 11 2012) Industry & Business News Much of the advice centered around growing a business online, especially a real estate brand presence, centers around the idea of curation. Specifically, the tenured growth of sharing links, at scale, over time. It's very often a way that we demonstrate collective value to the customer, and position ourselves as experts in our particular locale. (Read Full Article)

    Comment Mentions:   Curation

24. Transform Your Agency into a Content-Focused Newsroom in 60 Days Explore contentmarketinginstitute.com (Oct 11 2012) Case Studies , Tips & Best Practices Advice on how struggling old-world agencies can quickly pivot to focus on content and editorial needs of their customers: Your brand narrative simply isn’t enough — customers want information. They want justification. They want value. They want proof.  And brands must sustain the ability to deliver on these needs every day.  (Read Full Article)

    Comment Mentions:   Amazon   Content Marketing   CMI

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