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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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Popular Articles
If curating content is easy, you’re doing it wrong: 5 tips for effective content curation
Content Curation a Marketing Must
What is Content Curation: Top 10 blog posts 2012 you can't miss
Research & Thought Leadership: Top 10 Content Creation Ideas
Online medical content curation and personal time management with Web 2.0
5 Ideas on What to Curate For Thought Leadership
Using Content Curation as a Source for Perfect Content Marketing Mix
Curata Founder and CEO Pawan Deshpande to Discuss the Future of Content Curation at FutureM
Are You A Master Curator?Are You A Master Curator?
Insights Into the Hot Trend of Social Media Content Curation
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Curation Insights
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Curata Arrives on iPhone, iPad and Android for On-the-Go Marketers Announced by Special Guest at 2012 User Conference
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Curata Hosts Fourth Annual User Conference in Cambridge, MA
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5 Reasons Content Curation Needs a Human Touch
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B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad!
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Content Marketing: Funnel Leads and Curation Usage Poll Results
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3 Tips for More Buyer-Focused Content Marketing
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Content Curation using Pinterest
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Upcoming Webinar - Content Marketing: From Creation to Curation
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Content Curation & Joomla - A Starter Guide
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Content Marketing through Email Newsletters
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Curata Arrives on iPhone, iPad and Android for On-the-Go Marketers Announced by Special Guest at 2012 User Conference
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All Articles
How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.
Explore DPopTart (Oct 11 2012)
This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising. What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate.
(Read Full Article)
Mentions: Content Curation Curation
Content Curation Is Speed Chess: Why Algorithms Lost The Content Curation War
Explore Enterprise Social Media (Oct 10 2012)
Guillaume Decugis's talk from Data Week 2012 on how algorithms fail, and human and social signals are more important:
(Read Full Article)We engineers love data and algorithms. They help create amazing things. But if and when we forget that people create data and that data can be improved by people, we will miss the promise of Big Data. It’s time we all thought of this not as social vs algorithm but as Humanrithm.
Mentions: Content Curation Curation
How to Consistently Out-Curate Your Competitors
Explore Marketing (Oct 10 2012)
Hit list of free tools and processes you can piece together to "out curate" the competition:
(Read Full Article)If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Mentions: RSS Content Curation Curation
Rapid Video Content Curation
Explore redraccooninteractive.com (Oct 9 2012)
Get further info and all the relevant links from bit.ly In this episode, Jake of Travel Agent Profits shares an easy way on how to curate and collate content for your video. bit.ly Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media.
(Read Full Article)
Mentions: Content Curation Content Marketing Curation
Another Look at Content Curation
Explore digitalgloss (Oct 9 2012)
I have now been using scoop.it for a couple of weeks, and I find that it’s a helpful way to gather resources, much the way Pinterest enables users to pull together a collection of appealing images. But because I’m a supporter of bloggers and their right to make an income from the content they create, and a supporter of the National Writers Union’s “Pay the Writer” campaign, I decided to do some research about how content curation has affected bloggers.
(Read Full Article)
Mentions: Content Curation Curation Blog
3 Reasons Companies Aren’t Engaging In Online Content Marketing
According to eConsultancy, just 38% of companies have a content marketing strategy, while 90% of the respondents said it will become important over the next 12 months. It’s hard to think of a reason companies wouldn’t be at least considering online content marketing -- but here are three possibilities.
(Read Full Article)
Mentions: Content Marketing Marketing Strategy
Where Mobile is Going in 2013: Five Trends To Watch
Explore blogs.imediaconnection.com (Oct 9 2012)
Mobile technology has entered every aspect of our professional and personal lives. Its impact on publishing and all media is irrefutable and irreversible, so much so that the chances are good that you are reading this article on a smartphone or hand-held tablet. To help you see the ways mobile technology will change how we do business, have relationships, and keep in touch with news from around the world, we offer our "top five mobile trends to watch in 2013."
(Read Full Article)
Mentions: Forrester Research Blog
Curate To Get You Through the Sales Funnel
Explore blog.atomicreach.com (Oct 9 2012)
The curation mantra of 2012 has been that the most effective content curation involves three key activities: finding high quality content in your area of knowledge; contextualizing that content for your target audience.
(Read Full Article)
Mentions: Content Curation Content Marketing Curation
Curation May Be Hot But Creation Is Still Cool
Explore Forbes.com (Oct 8 2012)
Forbes says that content curation is not for all brands, and recommends a few things to consider for brands that want to curate content:
(Read Full Article)So while curation is a valuable strategy for certain brands, not all brands can or should be curators. Yet every brand can and should be creators of content. More specifically, brands must think and act like publishers, creating shareable content that inspires others (preferably many others) to both create and curate. Content is the social atom, the thing around which every other thing happens. So I ask you: Would you rather curate others’ content, or have ...
Mentions: Curation
How to Feed the Social Media Content Beast? Layers
Lee Odden shares a few tips on how to create sufficient content for your marketing programs using a framework he calls "layers". He shares a few ways to do this, among which is curation:
(Read Full Article)Doing more with less is the "MO" for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective.
Mentions: Lee Odden Content Curation Curation
Online medical content curation and personal time management with Web 2.0
Explore ScienceRoll (Oct 5 2012)
Great example of curated content working.
(Read Full Article)I had a chance to publish my article in the Cellular Therapy and Transplantation journal in which I wrote about how I try to save time by using social media tools, how I do crowdsourcing in medicine and how I develop Webicina.com.
Mentions: Content Curation Curation
Are You A Master Curator?Are You A Master Curator?
Explore Rock The Post Blog (Oct 5 2012)
“We’re a small company. How are we going to come up with content everyday for our social media sites?”
(Read Full Article)
Tumblr Finally Gives Marketers Access To Analytics
Tumblr has finally given brands and marketers what they've long been asking for: An analytics dashboard.
(Read Full Article)
5 Reasons Content Curation Needs a Human Touch
Explore Curation Insights (Oct 4 2012)
When you understand how content curation works, you begin to see it's much like museum curation. Curators care for and increase the size of the museum's permanent collection. Here are five reasons content curation needs a human touch as much as your neighborhood museum does:
(Read Full Article)
Mentions: Content Curation Curation
Is Your Content Helping Your Brand, Or Hurting It?
Explore Website Content Made Simple (Oct 4 2012)
Content can build your business. Content marketing is multi-faceted. Because it spans so many different platforms, it requires thought than using traditional advertising media, which are essentially all alike – words and pictures depicting some sales message.
(Read Full Article)
Mentions: Content Marketing Blog
Most Marketers Are Curating Content, Whether They Know It Or Not
Explore cmswire.com (Oct 3 2012)
CMSWire cites Curata's market reports on content curation. They conclude that regardless of whether you call it curation or aggregation, it has a strong role to play for marketers:
(Read Full Article)Overall, if companies are sharing content with the intent of promoting their thought leadership, who are we to complain about what they're calling it? But it stands to reason that, with a little more awareness about what content curation is, those who do it could have access to better tools and best practices — which would help them become more efficient.
Mentions: Pawan Deshpande Content Curation Curation
How to Consistently Out-Curate Your Competitors
Explore outspokenmedia.com (Oct 3 2012)
How to curate on your own - tips and tricks.
(Read Full Article)ReadWriteWeb’s Richard MacManus argues that the next big Internet thing is… wait for it, wait for it… topic pages.
Mentions: RSS Robert Scoble Amazon
Content Curation on the Trade Show Floor
Explore blog.iceem.net (Oct 3 2012)
How to tackle social media while attending a trade show.
(Read Full Article)Traci Browne, author of The Social Trade Show, wrote a blog post last month titled, If Content is King then Trade Shows and Conferences Are His Realm. In this blog, I want to share a couple of ideas from that post and add my comments, suggestions. Traci’s first topic is Twitter.
Mentions: Content Curation Curation Blog
Making Your Site Sticky For Both Search & Social Users
Explore Search Engine Land (Oct 3 2012)
This post discusses some successful techniques to make your site sticky - particularly fresh content - using content curation.
(Read Full Article)Sticky sites — engaging, well-designed sites that visitors find irresistibly hard to leave — offer dozens of benefits for your business and sales.
What Content Curation Has to Do With Your Business Success
Explore workwellwithmel.com (Oct 2 2012)
Doesn’t matter if you are a network marketer, speaker, author, trainer, coach, info marketer, small business owner – if you don’t have eyeballs seeing what you have to offer, then you’re never going to make a dime. That’s why every business owner needs to solve their traffic problems in one way or another.
(Read Full Article)
Mentions: Content Curation Curation
Content (Curation) Is King - Hands off our Content Part 2
Explore resourcefulmommy.com (Oct 2 2012)
Resourceful Mommy criticizes instances where curators have curated content unethically. There's a fine line between ethical and unethical curation and this post highlights a few examples of where it has been crossed. For example, even if you cite the source, which source you cite is important:
(Read Full Article)It is not okay to list Pinterest.com as the source for the content you are sharing just as you would not list Google.com as a source. Imagine getting to the Bibliography of your college term paper and listing “Library” and the address where the building is located. That is precisely what ...
Mentions: Curation
Research & Thought Leadership: Top 10 Content Creation Ideas
Explore searchenginewatch.com (Oct 1 2012)
Over the last few years the digital marketing landscape has changed. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link profiles and social signals mean that reputation and influence is now fundamental to digital marketing success.
(Read Full Article)
Mentions: Blog Thought Leadership Curata
How Content Curation Can Improve Your Search Rankings
Explore quicksprout.com (Oct 1 2012)
Quick tips and tricks to us content curation for your SEO advantage.
(Read Full Article)We all want it…that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently. That may sound like a fairly easy thing to do…just hire a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site.
Mentions: American Express Content Curation Content Marketing
Can you gamify content curation? This startup thinks so
Can a virtual stock exchange for content curation, combined with Reddit-style voting, lead to better online video discovery? Turkey-based media curation startup Woisio thinks so, and it is trying to prove its theory with a private beta test of its new platform.
(Read Full Article)
Mentions: New York Los Angeles Turkey
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