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Insights Into the Hot Trend of Social Media Content Curation

• Curata Arrives on iPhone, iPad and Android for On-the-Go Marketers Announced by Special Guest at 2012 User Conference  
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• B2B Marketing Trends 2012 Survey - Fill it out and be entered to win an IPad!  
• Content Marketing: Funnel Leads and Curation Usage Poll Results  
• 3 Tips for More Buyer-Focused Content Marketing  
• Content Curation using Pinterest  
• Upcoming Webinar - Content Marketing: From Creation to Curation  
• Content Curation & Joomla - A Starter Guide  
• Content Marketing through Email Newsletters  

All Articles

1. Thinkwich: Coloring Outside the Lines. Magazines should #curate their offline content in the digital world. Explore Thinkwich (Mar 16 2010) If so, it's time for a new type of media integration, something more coherent than posting up episode clips from a TV show and calling it digital marketing. Rather, we must break down the barriers between all media and re-imagine them, ... An offline magazine could curate digital space as a whole, through the filter of its readers' interests. Adding more dimension than “3D” alone. Along the same lines, a film, for example, would no longer be a theatrical experience that ... (Read Full Article)

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2. Consider (and Accept) the Digital Future: Rare Magazine. #SXSW panels seem to focus on the death of something.. Explore Rare (Mar 16 2010) However, let’s be clear about one thing: With crowds demanding a certain level of service online, editors need be wary of bending over backward too far in trying to please them. Social media fosters a super high-level of communication where people expect a lot of service, but some of their expectations are entirely unrealistic, said the panel. Time would be better spent focusing on UX than every Tweet directed towards your brand: Editorial integrity must remain strong; customer service is different than an editor making long-term, strategic decisions around content curation. Businesses seem to be confusing the two, at ... (Read Full Article)

   Comment Mentions:   Content Curation   Curation   SXSW 2012

3. PeRceptions: How #SXSW is Like Sesame Street. Interesting note on Jeff Jarvis view of #curation Explore PeRceptions (Mar 16 2010) Content is not new to all marketing disciplines. Producing quality content that cuts through the clutter is what good PR people do. It's what we've been doing for years. What is new is the channel - instead of cutting through the clutter in ... Curate: I've included curate not so much because it's something that is a well-established part of PR, but more because the presentation in which it was most used - by media expert Jeff Jarvis - really got me thinking about the ... (Read Full Article)

   Comment Mentions:   Curation   SXSW 2012

4. Who's Sponsored the Good Capitalist Party at #SXSW? | Social. Skoll Foundation #curates entreprenur voices Explore Social Entrepreneurship (Mar 15 2010) Conveners and Field-Builders: Everyone sponsoring this party is a field builder to greater or lessor extent, but a couple of the sponsors represented have that at the core of their mission. The Social Capital Markets conference, for example, is an annual event in its third year that brings together about 1,000 people from across the social enterprise space. For the impact investor community in particular, it's a must-attend event. Social Edge is a media property established by the Skoll Foundation, which curates the voices of entrepreneurs from around the world in a conversation about the field's most ... (Read Full Article)

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5. Why Wikipedia Should Be Trusted As A Breaking News Source Explore ReadWriteWeb (Mar 15 2010) The content curator kings on wikipedia are very selective on what should appear on their pages. I think blogs are much more open and allow many more voices to be heard. Who decides which story is correct? ... PR firms have been using Wikipedia for marketing and market manipulation for years. Wikipedia's culture of protected anonymity makes the site ideal not only for deliberate leaks to build buzz, but also astroturfing through planted operatives who pretend to represent ... (Read Full Article)

   Comment Mentions:   Austin   Mike Melanson

6. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value Explore seggr (Mar 15 2010) Omar Saad and Ashley Van Der Waag at the Credit Suisse Research Institute have released a report titled “The power of brand investing”. The premise of the report is that brands are essentially curators. In a market of abundance where consumers are faced with an absolute plethora of choice brands are there to “guide consumers towards (Read Full Article)

   Comment Mentions:   India   Marketing Strategy

7. A Steve Myers 2009 Piece: Next Trends from ONA: #Curation, #Entrepreneurship, the Real-Time Web Explore Poynter Online (Mar 12 2010) Curation is the new aggregation. Twitter's Evan Williams described in ascending order the ways journalists use Twitter: * Promoting and linking to stories * Reporting between the stories * Researching stories, identifying trends and asking questions of sources and followers * Filtering the signal from the noise (Read Full Article)

   Comment Mentions:   Stanford University   Evan Williams   Online News Association

8. More personalized news: LMK Launches More Than 60 Category-Specific and Content-Rich ipnone apps with curated news Explore blog.taragana.com (Mar 12 2010) LMK is a digital service that curates, designs and delivers the most authoritative content on any important person, place or thing. LMK's dynamic delivery platform powers topic-specific iPhone applications and other digital .... Restructurings / Recapitalizations, Retail, RFID Applications and Tech, Sales Reports, Semantic Web, Semiconductors, Senior Citizens, Shareholders Rights Plans, Small Business Services, Social Media, Socially Responsible Investing, Sporting Events ... (Read Full Article)

   Comment Mentions:   Social Media   New York

9. Getting Started in Social Media : PeakBiety branding + advertising. @maggiefox argues that you must #curate Explore PeakBiety Branding + Advertising (Mar 11 2010) Maggie Fox from the Social Media Group in Ontario pointed out that “You can't just aggregate, you must also curate. Help people find valuable information about your brand. Sites that [put lots of social media feeds about the brand on ... (Read Full Article)

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10. 5 key lessons and other content #curation strategies from #IBM Smarter Planet SEO efforts « Writing For Digital Explore Writing For Digital (Mar 10 2010) With some 4 million marketing pages on ibm.com, URL strings can get L-O-N-G. Even if you put the the keywords in your URL, if it is eight levels down the directory tree from the root, Google will not give you credit for having the keywords in ... Hopefully I can help influence them to contribute to these conversations and can curate the conversations to help the audience understand their relevance. That is the vision. We are building these spaces now in the form of the ... (Read Full Article)

    Comment Mentions:   Curation   Blog   Search Engine Optimization

11. #VentureBeat: #Brizzly acquires #WikiRank and continues the content #curation trend. Explore nothing no meaning (Mar 10 2010) It’s a pretty interesting concept with lots of implications for journalism, if Brizzly can push enough users to participate and curate the pages. If the company is successful in engaging its community, it may have a much more diverse group of editors than Wikipedia in the long run because the encyclopedia has become more exclusive. Brizzly was among the first companies that allowed regular users to add explanations for why certain keywords had sudden bursts of mentions on the microblogging network. (Read Full Article)

    Comment Mentions:   America   Curation   Blog

12. SiliconANGLE — Blog — When Will Techmeme Start Originating Content? A critique of Techmeme's content #curation approach? Explore SiliconANGLE — Home (Mar 9 2010) He has five editors that curate what appears on Techmeme and its sister sites. Also, Gabe has told me that he sometimes 'commissions' stories. He will sometimes tell bloggers that he would love to see a story on a particular subject, or he' d like to see coverage of a conference. ... A friend of Art and I, Dr. Melissa Clothier, put a post up on her blog today talking about an interesting trend in society fueled in part by social media and our ever splinte ... (Read Full Article)

    Comment Mentions:   Curation   Blog

13. Press 2.0 - Communications in a digital world: Welcome to the Social Media Newsroom of #Curators Explore Press 2.0 (Mar 9 2010) Its therefore only a further mind-step away to consider what the next phase of social media and news is and one such step would be the Social Media Newsroom. By this, I don't mean the same dozen hacks all sat around re-inventing stories and ... (or a Pulitzer for the best Tweet), I mean a constant quorum of independent writers, freelancers and bloggers who are loosely attached to a central hub that curates content and provides greater impact than the individuals alone. ... (Read Full Article)

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14. B2B Social Media: Senior marketing executives want control. Explore HiveFire on Content Curation (Mar 9 2010) However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

    Comment Mentions:   Social Media   Taariq Lewis

15. 21st Century Organization: Values in Action: Web 2.0 and a reminder of Battelle's view of #curation of intent Explore 21st Century Organization (Mar 8 2010) The question of values strikes at the core of our human and organizational behavior, whether it is face-to-face or online, through any of a host of social media platforms. ... If you're not viewing your job to be a curator, clarifier, interpreter, and amplifier of the Database of Intentions, you're soon going to be out of business. The Database of Intentions is the fuel that drives media platforms, and as I've argued elsewhere, every business is now a media business. ... (Read Full Article)

    Comment Mentions:   Curation

16. eLink Media: Is it Time to Rewrite the Digital Playbook? HBO #curates on Foursquare with success. Explore eLink Media (Mar 8 2010) While Landor's entire survival depends on telling brands that digital media are just business as usual, a lot of marketing professionals also tend to forget that brands have always been the products of their media. ... They are not creating something new; instead, they are using technology to simply curate information and reward certain behaviors. And, because both behavior and technology are quite unpredictable in digital, this situation prevents definition of a ... (Read Full Article)

    Comment Mentions:   America

17. College of Association Marketing: Are we Overwhelming and Stressing our members? 371 unread blog posts can hurt. Explore College of Association Marketing (Mar 8 2010) Here is what I have to read right now— A bloglines reader with 371 unread blog posts Tweetdeck filled with 734 unread tweets The latest issue of Associations Now which is still in its polybag The latest issue of Folio which has not even been touched The last Membership Developments quarterly e-newsletter still unopened in my outlook inbox Almost all of this is work related as I don’t really use blogs or twitter for a lot of personal stuff. (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Blog

18. Your Blog IS About Results; : Digital #Sherpa.com. A brief case-study of Erin Rose success with Positive Detroit Explore Digital Sherpa.com (Mar 8 2010) Content Curation, Original Content, Re-purposed Content, Purchased Content, Content Yada, Yada, There sure is a lot of fodder these days about how to slice the Content Pie, from bloggers, clients, side liners and such. What is a Business To Do? ... Marketing has always been about selling more stuff to more people for more money. If you are using new media, social media or whatever the buzz word of the day is, Focus on the Results. Nothing else matters, ... (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Blog

19. Grassroots Heritage » Blog Archive » From #Curator to Social Influencer Explore sophiabliu.com (Mar 7 2010) In a networked world, we are increasingly inundated with information from the data streams that we encounter online as well as through social media sites. Ubiquitous online social technologies (e.g., blogs, wikis, social networking ... (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   Curation   Blog

20. FreshSqueezedMarketing: The Changing Face of Content.. #Curate to help your customer Explore FreshSqueezedMarketing (Mar 7 2010) And making content convenient to access/use, increasingly from mobile devices, is an important part of the marketing challenge in many B2B markets or information-centric consumer markets (e.g. healthcare, insurance or financial services). In the Logos example, ... The ability to curate content, editorially link related third-party information, embed useful tools, etc. into your internally created information can amplify value in the same way the Logos application does. ... (Read Full Article)

    Comment Mentions:   Curation   Blog

21. #Curation's Growing Value - #iContact Community and story of #curating images of the Tsunami Explore iContact Community (Mar 6 2010) ... the "not invented here" mindset that prevents content creators from acknowledging those sources. In a cacophony of voices, the leader is the one who can make sense of the din. That's a role that any editor -- or business -- can play. Your curator, ... Market research Gaining buy-in from stakeholders Organizing marketing or the company around social marketing Social media policies Lead generation "Social CRM" (customer care and sopport) Best practices for measuring ROI ... (Read Full Article)

    Comment Mentions:   New York Times   Curation   Blog

22. The Next Step In #Curation-Based Media: #Curate By Accident Explore Business Insider (Mar 5 2010) There's a new world order emerging around media and publishing. Producing original content is simply too expensive to sustain alone for all but the largest media companies. New models are essential -- and emerging. The solution that is emerging is known as curation. There's been plenty said about the emergence of professional curation. These are content hunters and gatherers who are increasingly scouring the web for contextual content to publish and amplify. (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   New York   Curation

23. A Successful B2B Social Media Strategy Requires Relevance Explore Curation Insights (Mar 4 2010) B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology, “Only one in ... (Read Full Article)

    Comment Mentions:   Taariq Lewis   Content Curation   Curation

24. Patuwo and Kuperberg Interview the Blog World's Queen Explore Yale Daily News (Mar 4 2010) Q. So with all the news that's out there every single day how do you curate what goes on the Web site and what stays off? A. Well now we have over a hundred ... (Read Full Article)

    Comment Mentions:   Huffington Post   Cambridge   England

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