2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.

    Download now >>

     

  3. Topics Mentioned


  4. Authors


  1. Content May Be The ‘New Black,’ But Please Don’t Turn It Into Merlot

    CMO.com (Aug 30 2012)

    1. Interesting perspective on content marketing and it's commodization:

      It hit me then that in their mad rush to drive content marketing value for their brands, marketers run the risk of turning content marketing into the new Merlot. I’m old enough to remember when California Merlot first got hot, thanks to the passion and craftsmanship of vintners who put patience and experience into creating big-but-balanced wines that authentically reflected their land and heritage. Great Merlots are still out there--but good luck finding one among the sea of cheap knock-offs that give Concord grape juice a bad name.

      (Read Full Article)

      Bookmark or Share this article